Search Marketing Expo, Xiamen 2008 Agenda

Thur, Apr 17th, 2008
Registration
Fri, Apr 18th, 2008
08:00－09:00	Registration
09:00－09:30	Open Speech
09:30－10:30	Keynote: Search 3.0, Search 3.0 and Beyond Moderator:Inway Ni, Chair, SMX China Speakers:Chris Sherman, President, SearchWise
10:30－10:45	Break
10:45－11:30	China Search Landscape Moderator:Chris Sherman, President, SearchWise Speakers:Edward Yu, CEO, Analysy International
11:45－13:15	Lunch Time
	SMX Boot Camp Track	Mobile Marketing Track
13:15-14:45	Search Engine Friendly Web Design	China Mobile Search Landscape
Moderator	Chris Sherman, President, SearchWise	Fu XingHua, Chief Analyst of New Media, Analysys International
Speakers	Jose Lin, CTO, Awoo Robin Liu, Co-Founder, Dunsh T.R. Harrington, Co-Founder and CEO, Darwin Marketing	Mobile Internet meet 3G
		Zhang Xiangdong, VP, 3G.cn
	"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Search engine friendly sites aren't hard to create and can be attractive to both search engines and human visitors at the same time. Learn more, in this session.	Mobile Merchants with 3G in China
		Shi Gaotao, Chairman, TSOU Technology

14:45-15:15	Break
15:15-16:30	Paid Search Fundamentals	New Business Model with Mobile Search
Moderator	Chris Sherman, President, SearchWise
Speakers	Farah Sadiq, Vice President, Acronym ZhaoHui Tang, Group program manager, Microsoft adCenter Labs Allen Qu, Search and Online Marketing Analyst, NetConcept Gao Lan, GM, Zhenlong Network	Yin Yuhui,GM, Shuteng Tech.
	Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
16:30-16:45	Break
16:45-18:00	Keyword Research and Tools	New Business via Multiple-Platform Mobile Search
Moderator	Eddie Choi, Managing Director, Frontiers Digital Asia	RoundTable
Speakers	Robin Liu, Co-Founder, Dunsh Frank Fu, Chief Analyst, adsage David Temple, Regional Head of Search Marketing, Neo@Ogilvy	Joe Zhou, Vice President, Gobi Partners Yang Jian, GM, UFIDA Mobile Business Technology Joshua Maa, Founder and CEO, MADhouse Yin Yuhui,GM, Shuteng Tech.
	The first step to success with any marketing campaign is to know your message -- and with search marketing, that means knowing the search terms that are being used by your target audience. Understand what they're searching for, and you can tune-in to their traffic via search engines. This session covers tools and techniques of performing keyword research.
Sat, Apr 19th, 2008
	Marketing Tracking	Special Issue Track
9:00-10:15	Reputation Monitoring & Management Through Search	Online Retail & Blended Results
Moderator	Yu Lijuan, GM,CCW	Eddie Choi, Managing Director, Frontiers Digital Asia
Speakers	Aidan Moore, Head of Operation, Tamar China Stone Chen, Co-founder, Dunsh Charles Shen,the co-founder of Darwin	Eric Yao, CEO, Howv Interactive Wen Xin, Founder, LightInTheBox.com Chuming Wu, China web co-operation and production manager, Alibaba
	What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.	The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.
10:15-10:30	Break
10:30-11:45	Branding & Search	Bid Management Strategies and Tools
Moderator	Feng Hua, Online General Manager of CEOCIO China	Chris Sherman, President, SearchWise
Speakers	Zhang Tao, International Sales, Baidu Brian Chan, CEO, Ccmedia Junbo Cao, Vice Director, Iresearch Jason Lei, VP, adsage	Mathew McDougall, CEO of SinoTech Search Francis Goh, Senior Search Manager, Neo@Ogilvy Robbie Hills, CEO, Group M APAC Chang Lixin, CEO, Bailange
	In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more.	To balance your budget between different search engines, you need different strategies and tools to maximize ROI. Even within the same search engine,bid management tactics give you control over optiimal keyword selection,timing, competitive positioning and more. This session covers tools and techniques of bid management.
11:45-13:15	Lunch Time
13:15-14:45	Search Engineers Q&A	Web Analytics Roundtable
Moderator	Robin Liu, Co-Founder, Dunsh	Eric Yao, CEO, Howv Interactive
Speakers	Jianfei Zhu, Senior Engineer, Google TBD, ASK.Com	Bian Yue, CTO, eMarketingWise Shawn Wei, Head of Online Marketing Service, Lexad Mark Gagne, Asia Pacific Director of Omniture Laker Chen,SinoTech Search CEO
	Put your questions to this panel of search engine engineers and representatives who know how things work behind the scenes in terms of indexing and ranking pages.	This session provides a short overview of web analytics and how it can be used to understand and improve search marketing performance, followed by Q&A with web analytics experts and tool representatives.
14:45-15:15	Break
15:15-16:30	Paid Search Checkup	Growing Your SEO/SEM Firm and Work with 4A Agencies
Moderator	David Temple, Regional Head of Search Marketing, Neo@Ogilvy	RQ, President, Timev Inc
Speakers	Ann Ding, Managing Director, Lexad Farah Sadiq, Vice President, Acronym	Jose Lin, CTO, Awoo Benson Ho, Managing director, Adspert Ltd. Sunny Chen, CEO, Net2China
	Does your ad campaign need help? This session of paid search experts goes live on the web to review ads and landing pages. Offer up your campaign or review or learn as others are examined.	You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? Do you reach for partnering with 4A agencies? If so, what trade-offs do you face, and how do you scale successfully? These issues and more are explored during this panel.
16:30-16:45	Break
16:45-18:00	SEO Checkup
Moderator	Inway Ni, Chair, SMX China
Speakers	Stone Chen, Co-founder, Dunsh Bian Yue, CTO, eMarketingWise
	This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed.