Sessions
- Keynote Speech
- Search Engine Friendly Web Design
- Paid Search Fundamentals
- Keyword Research and Tools
- Bid Management Strategies and Tools
- Web Analytics Roundtable
- Successful Buying Mobile Search
- Reputation Monitoring & Management Through Search
- Video,Image & Blended Results
- Branding & Search
- Online Retail & Blended Results
- Search Engineers Q&A
- Growing Your SEO/SEM Firm and Work with 4A Agencies
- Link and URL Strategies
- Paid Search Checkup
- SEO Checkup
- Deep into Chinese Search Rountable
"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Search engine friendly sites aren't hard to create and can be attractive to both search engines and human visitors at the same time. Learn more, in this session.
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
The first step to success with any marketing campaign is to know your message -- and with search marketing, that means knowing the search terms that are being used by your target audience. Understand what they're searching for, and you can tune-in to their traffic via search engines. This session covers tools and techniques of performing keyword research.
To balance your budget between different search engines to convert into successful ROI need really strategies and tools. Even within the same search engine, bid management between different timing and keywords are also key factors for your paid listing campaign.This session covers tools and techniques of bid management.
This session provides a short overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives and their speech.
How to create successful campaign via mobile search? What's the strategies with wap and sms? This panel will be presented by mobile marketer and representative from mobile search.
What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.
This session looks at how video and image content is being blended into the main results at major search engines and provides tips on increasing the odds that your content makes the cut for the first page of results.
In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more.
The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.
Put your questions to this panel of search engine engineers and representatives who know how things work behind the scenes in terms of indexing and ranking pages.
You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? Do you reach for partnering with 4A agencies? If so, what trade-offs do you face, and how do you scale successfully? These issues and more are explored during this panel.
This panel of search representatives and search marketers takes questions about linking, from link building, to issues about buying links, to internal linkage and more.
Does your ad campaign need help? This session of paid search experts goes live on the web to review ads and landing pages. Offer up your campaign or review or learn as others are examined.
This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed.
This rountable be a discussion with SMX conference chair and china search marketing experts. This is the English only panel, if you want to move your business into china or develop your business in chinese speaking community, you cant afford to miss this panel.
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