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Search Marketing Expo – China @ Timev

Search Marketing Expo – China @ Timev
Xiamen, China: April 18-19, 2008

 
Search Marketing Expo - China @ Timev is certain to be to the "must-attend" interactive and search engine marketing event of the year in Asia, delivering superior value to conference delegates and exhibit hall attendees alike.

SMX China has bilingual sessions designed just for you, whether you're just starting in search marketing or you're a seasoned expert, whether you’re just thinking in moving you business into China or you’re already in China. Your All Access registration pass gets you in to the more than 20 search marketing sessions on the agenda.

New to search? Participate in the SMX Boot Camp which covers all the bases of search marketing success: copywriting, web analyze tool, keyword research tool, paid search fundamentals and search engine friendly web design. After the Boot Camp, you'll have one and a half days to dive deep on your areas of interest before SMX China unwinds.

Got some experience? Learn the latest techniques for achieving superior results in both paid and organic search marketing. There are more than 8 sessions designed just for your skill level.

An expert? Heard of Search 3.0? Search 4.0? SMX China has entire days dedicated to keeping you ahead of the curve with the inside scoop on future developments that only the editors of Search Engine Land can deliver, topics like the personalized search revolution, the social graph, and searcher behavior.

China? How to deal with Chinese search engines? SMX China has integrate the china issue into each sessions, including both SEO and SEM topics. You will most practical and real-time china search marketing know-how.

Exciting agenda

  • Paid Search Fundamentals:Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
  • Bid Management Strategies and Tools:To balance your budget between different search engines to convert into successful ROI need really strategies and tools. Even within the same search engine, bid management between different timing and keywords are also key factors for your paid listing campaign.This session covers tools and techniques of bid management.
  • Successful Buying Mobile Search:How to create successful campaign via mobile search? What's the strategies with wap and sms? This panel will be presented by mobile marketer and representative from mobile search.
  • Link and URL Strategies:This panel of search representatives and search marketers takes questions about linking, from link building, to issues about buying links, to internal linkage and more.
  • SEO Checkup:This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed.
  • Paid Search Checkup:Does your ad campaign need help? This session of paid search experts goes live on the web to review ads and landing pages. Offer up your campaign or review or learn as others are examined.
  • Branding & Search:In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more.
  • More of the Meeting Schedule      Participants Contact

Who Should Attend?

  • Chief Marketing Officers
  • In-house search marketers
  • Brand managers
  • Paid search advertising planners and buyers
  • Organic search optimization specialists
  • Web technology professionals
  • SME business owners

The Show

SMX is backed by the team that created the world’s first search marketing conference in 1999 and has produced over 50 major events since. SMX China is also backed by the team that created the first china search marketing conference in 2004 and has produced over 7 major events and hundreds of online marketing events since 2001.

What You Will Learn

  1. Who are the major search engines beyond baidu, google, yahoo?
  2. How to market and optimize with characterbased content?
  3. How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
  4. How to understand the Chinese internet users' behavior?
  5. How to find and work with local partners?
  6. How to monetize on the massive grass-root web sources?
  7. How search engines list Web sites for free and through paid placements?
  8. How to get free "organic" traffic by building a site that pleases search engines and your visitors ?
  9. How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't?
  10. How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines?
  11. What's coming next in the constantly evolving world of Web search, and how you can profit from those changes?
  12. How to evaluate each B2B and online yellow pages?

Speakers

Brian Chan
( CEO, CCmedia Group)
Yu Yang
(CEO, Analysis International)
ZhaoHui Tang
(Group Program Manager ,Microsoft adCenter )
David Temple
(Regional Head of Search Marketing, Neo@Ogilvy )
Eric Yao
(President of TIMEV IAC)
Stephen Noton
Dr Mathew McDougall
(Group CEO & Executive Chairman, SinoTech Group )
Max Huang
(Founder of Digitalwall)
Stone Chen
(Co-founder, Dunsh)
Robin Liu
( Co-founder of Dunsh.org)
Aidan Moore
(Head of Operations – China for Tamar the Search Conversion Agency)
        >>More Speakers

Contact US

Register

TEL:+86 592 5769 807
Email:reg@timev.com

Sponsor

TEL:+86 592 5769 935
FAX:+86 592 5769 931
email:sponsor@timev.com

Media Register

Please send mail to media@timev.com,write down your name,media name,telephone or mobile phone No.
TEL:+86 592 5769 802

associate Sponsor

SEMPO

Media Sponsor

163.com

timev

searchengineland.com

dunsh

ceocio

xmnn

analysys.com

sina

sohu

qq

ccw

phoenixtv

eastmoney

hexun

jrj

zol.com

paopao

xiamenwave

lanmang

xmfish

iresearch

ctocio

chinaz

21cn

cnfol

pconline

ifeng.com

beareyes

IT.com。.cn

china.com.cn

ynet.com

chinaitlab.com

weamax.com

cri.cn

cenn.cn

investchina

pconline

yesky

PChome

CCIDCOM

About SMX-China

SMX-China 2008 Xiamen

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