SMX China,Xiamen 2010

Search Marketing Expo – China @ Timev

Search Marketing Expo – China @ Timev
Xiamen, China: April 9-10, 2010
Search Marketing Expo - China @ Timev is certain to be to the "must-attend" interactive and search engine marketing event of the year in Asia, delivering superior value to conference delegates and exhibit hall attendees alike.

Search Marketing Expo China has bilingual sessions designed just for you, whether you're just starting in search marketing or you're a seasoned expert, whether you’re just thinking in moving you business into China or you’re already in China. Your All Access registration pass gets you in to the more than 20 search marketing sessions on the agenda.

New to search? Participate in the Search Marketing Expo China Boot Camp which covers all the bases of search marketing success: copywriting, web analyze tool, keyword research tool, paid search fundamentals and search engine friendly web design. After the Boot Camp, you'll have a half day to dive deep on your areas of interest before Search Marketing Expo China unwinds.

Got some experience? Learn the latest techniques for achieving superior results in both paid and organic search marketing. There are more than 8 sessions designed just for your skill level.

An expert? Heard of Search 3.0? Search 4.0? Search Marketing Expo China has entire days dedicated to keeping you ahead of the curve with the inside scoop on future developments that only the editors of Search Engine Land can deliver, topics like the personalized search revolution, the social graph, and searcher behavior.

China? How to deal with Chinese search engines? Search Marketing Expo China @ Timev has integrate the china issue into each sessions, including both SEO and SEM topics. You will most practical and real-time china search marketing know-how.

event Agenda

Speakers

event Sponsors

travel in China

Exciting agenda

Big Site Search Strategy：This is all about the search strategy for big site. This panel will be moderated under a senior representative from tourism company or e-commerce company. The speech will be presented by SEM/SEO consulting agencies, followed with an Q&A between them and audience.

Bid Management Strategies and Tools：To balance your budget between different search engines to convert into successful ROI need really strategies and tools. Even within the same search engine, bid management between different timing and keywords are also key factors for your paid listing campaign.This session covers tools and techniques of bid management.

Search Marketing Integrate Offline Business：How can a offline business be SEM? How big the offline business will expand with SEM? The session will bring you a live case on this.

B2C Search Marekting ：B2C Search can shorten the distance between suppliers and buyers. This session will have a live case study on how traditional business can partner with B2C search to achief both brand awareness and sale.

SEO Checkup：This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed.

Paid Search Checkup：Does your ad campaign need help? This session of paid search experts goes live on the web to review ads and landing pages. Offer up your campaign or review or learn as others are examined.

Branding & Search：In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more.

More of the Meeting Schedule Participants Contact

What You Will Learn

1.Who are the major search engines beyond baidu, google, yahoo?

2.How to market and optimize with characterbased content?

3.How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.

4.How to understand the Chinese internet users' behavior?

5.How to find and work with local partners?

6.How to monetize on the massive grass-root web sources?

7.How search engines list Web sites for free and through paid placements?

8.How to get free "organic" traffic by building a site that pleases search engines and your visitors ?

9.How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they 10.hit your site until they buy—and get tips on improving conversion if they don't?

11.How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines?

12.What's coming next in the constantly evolving world of Web search, and how you can profit from those changes?

13.How to evaluate each B2B and online yellow pages?

Search Marketing Expo, Xiamen 2010 Agenda

Search Marketing Expo（ China ）XiaMen2010
Focus on Search Engine-Get the Online Business，April 9，2010，9：00AM-17:00PM
8：30-9：15	Registration&Communication（45min）
9：15-10：15	Keynote（60min）：
	Speakers：
10：15-10：30	Expo Hall Grand Opening & Tea Break
	Boot Camp Track	Boot Camp Track
10：30-11：45	Title：What’s New With Retailers & Search Marketing China（75min）	Title：Web Analytics You Should Know（75min）
	Moderator:	Moderator:
	What’s New With Retailers & Search Marketing China（30min）	Building a Search Friendly Site（25min）
	Speakers1：	Speakers1：
	Roundtable Time & Q & A Time(45min)	Keyword Research Tools & Techniques（25min）
	Speakers2：	Speakers2：
	Speakers3:	Link Building Fundamentals（25min）
	Speakers4：	Speakers3：
12：00-13：30	Lunch & Expo Hall Time
	Advanced Search Track	Boot Camp Track
13：30-14：30	Title：Social Media Marketing Essentials（60min）	Title：Trademarks & Paid Search（60min）
	Moderator:	Moderator:
	Social Media & Search Marketing: Not The Same Old Stuff（30min）	Paid Search enhance Brand & Trademarks（30min）
	Speakers1：	Speakers1：
	Proving Social Media’s Value（30min）	Analyzing & Converting Paid Search Traffic（30min）
	Speakers2：	Speakers2：
14：30-14：45	Tea Break & Expo Hall Time
14：45-15：45	Title：Mobile Strategies & Tactics（60min）	Title：Advanced Keyword Research Tactics（60min）
	Moderator:	Moderator:
	Mobile Advertising Opportunities & Tactics（20min）	Copywriting For Search Success（20min）
	Speakers1：	Speakers1：
	On-site mobile SEO best practices（20min）	Analyzing & Converting SEO Traffic（20min）
	Speakers2：	Speakers2：
	What’s New With Mobile Media Marketing（20min）	Something about Keyword Spam（20min）
	Speakers3：	Speakers3：
15：45-16：00	Tea Break & Expo Hall Time
16：00-17：00	Title：Get SEM Into All The Right Places Of The Development Life Cycle(60min）	Title：Increasing Conversions Through Better Usability（60min）
	Moderator:	Moderator:
	Local Search Marketing Tactics（20min）	Search Marketing & The Ad Agency（20min）
	Speakers1：	Speakers1：
	Video Search Marketing Tactics（20min）	Search Marketing For Small Businesses（20min）
	Speakers2：	Speakers2：
	Branding & Search Marketing Tactics（20min）	Search Marketing For Newspapers & Magazines（20min）
	Speakers3：	Speakers3：
April 10，Am	Cross-strait Internet Forum
April 10，Pm	The One Awards