SMX China,Xiamen 2009

Search Marketing Expo – China @ Timev

Search Marketing Expo – China @ Timev
Xiamen, China: April 9-10, 2009
Search Marketing Expo - China @ Timev is certain to be to the "must-attend" interactive and search engine marketing event of the year in Asia, delivering superior value to conference delegates and exhibit hall attendees alike.

SMX China has bilingual sessions designed just for you, whether you're just starting in search marketing or you're a seasoned expert, whether you’re just thinking in moving you business into China or you’re already in China. Your All Access registration pass gets you in to the more than 20 search marketing sessions on the agenda.

New to search? Participate in the SMX Boot Camp which covers all the bases of search marketing success: copywriting, web analyze tool, keyword research tool, paid search fundamentals and search engine friendly web design. After the Boot Camp, you'll have one and a half days to dive deep on your areas of interest before SMX China unwinds.

Got some experience? Learn the latest techniques for achieving superior results in both paid and organic search marketing. There are more than 8 sessions designed just for your skill level.

An expert? Heard of Search 3.0? Search 4.0? SMX China has entire days dedicated to keeping you ahead of the curve with the inside scoop on future developments that only the editors of Search Engine Land can deliver, topics like the personalized search revolution, the social graph, and searcher behavior.

China? How to deal with Chinese search engines? SMX China has integrate the china issue into each sessions, including both SEO and SEM topics. You will most practical and real-time china search marketing know-how.

Exciting agenda

Big Site Search Strategy：This is all about the search strategy for big site. This panel will be moderated under a senior representative from tourism company or e-commerce company. The speech will be presented by SEM/SEO consulting agencies, followed with an Q&A between them and audience.

Bid Management Strategies and Tools：To balance your budget between different search engines to convert into successful ROI need really strategies and tools. Even within the same search engine, bid management between different timing and keywords are also key factors for your paid listing campaign.This session covers tools and techniques of bid management.

Search Marketing Integrate Offline Business：How can a offline business be SEM? How big the offline business will expand with SEM? The session will bring you a live case on this.

B2C Search Marekting ：B2C Search can shorten the distance between suppliers and buyers. This session will have a live case study on how traditional business can partner with B2C search to achief both brand awareness and sale.

SEO Checkup：This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Volunteer your site or learn from the audience as others are reviewed.

Paid Search Checkup：Does your ad campaign need help? This session of paid search experts goes live on the web to review ads and landing pages. Offer up your campaign or review or learn as others are examined.

Branding & Search：In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more.

More of the Meeting Schedule Participants Contact

What You Will Learn

1.Who are the major search engines beyond baidu, google, yahoo?

2.How to market and optimize with characterbased content?

3.How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.

4.How to understand the Chinese internet users' behavior?

5.How to find and work with local partners?

6.How to monetize on the massive grass-root web sources?

7.How search engines list Web sites for free and through paid placements?

8.How to get free "organic" traffic by building a site that pleases search engines and your visitors ?

9.How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they 10.hit your site until they buy—and get tips on improving conversion if they don't?

11.How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines?

12.What's coming next in the constantly evolving world of Web search, and how you can profit from those changes?

13.How to evaluate each B2B and online yellow pages?

Search Marketing Expo, Xiamen 2009 Agenda


	Meet the Financial Crisis : Search More !
	Global financial downturn is challenging online marketing. Searchers are growing, getting more and more active in search. Searching for better goods, services, information and opportunities. No matter you are search engines, SEM, SEO, advertisers, SMEs, even The White House, get ready for the SEARCH CHANCE now.
April 9th, 2009
08:30-09:30	Registration
09:30-09:45	Welcome Speech
	Representative from Ministry of Science and Technology of the People's Republic of China
	Representative from Xiamen City Government
09:45-10:20	Keynote Search Landscape (What's happening and what to expect in '09 and 2010)
Speaker	Gillian Muessig, President of SEOmoz
10:20-10:30	Break
10:30-11:40	Search VS Global Financial Crisis
Moderator	Inway Ni, Chair of SMX China
Speaker	Gillian Muessig, President of SEOmoz
	Meg Wu, Managing Director of GroupM China
	Xuming He, GM of SEO.COM.CN
	Calla Zhang, CEO of China Uninet

12:00-13:30	Lunch Time
	Advanced Search Track	Marketing and E-Commerce Track
13:30-15:00	Big Site Search Strategy	Online Marketing Fundamentals
	This is all about the search strategy for big site. This panel will be presented by SEM/SEO consulting agencies, focus on big site and financial site, followed with an Q&A .	This is a fundamentals track for advertisers, webmasters and exporters.
Moderator	Xixing Ke, Emar CEO	RQ Zeng,GM of Howv Network
Speaker	Allen Qu, NetConcept China CEO	Zhiwei Wang,OpenIwom
	Aidan Moore, Director at MooMu Media	ZAC
	T.R.Harrington，Co-Founder and CEO DarwinMarketing.com	Charles Shen, Darwin Marketing COO

15:00-15:30	Break and Expo Time （Take a break and make social at the Expo area）
15:30-16:30	SEM Integrate Offline Business	B2C Search Integration
	How can a offline business be SEM? How big the offline business will expand with SEM? The session will bring you live cases on Education and Olympic Game.	B2C Search can shorten the distance between suppliers and buyers. This session will have a live case study on how traditional business can partner with B2C search to achieve both brand awareness and sale.
Moderator	Inway Ni, Event Chair	Geena Lin, GCR Director, Advertiser and publisher solutions, Microsoft
speaker	Jason Lei, AdSage VP	Remus Li, Search Frontier CEO
	Ian McAnerin，Founder of McAnerin Networks	Xixing Ke, Emar CEO
	Dr Mathew McDougall，Group CEO & Executive Chairman, SinoTech Group

16:30-16:40	Break
16:40-17:40	Keyword Research and Behavior Analytics	E-Billing Tactic
	Keywords are the first step to understand searchers, as well as their behaviors. The session will focus on Keyword research Strategy and Behavior analyze tools.	E-billing is widely used for trade international and domestic. Especially the international trade. How to success integrate your business with various E-billings? How to solve the billing between different currencies and countries? How to manage your cash follow for different E-billing? This is a tactic session with real case.
Moderator	Meg Wu,Managing Director, GroupM China
speaker	Gillian Muessig, SEOmoz President	Steven Li, Ebay/PayPal China Channel and Vertical Director
	Calla Zhang,China Uninet CEO	Andy Zhao, IPS BD Director
	Michael Michelini， SaleLion	Neil Zhou, 51summit

April 10th, 2009
	Brand and Creative Track	Advanced PPC and SEO Track
9:00-10:15	Brand and Search	Competitive Bid Management Strategy
	SEM drives not only sales lead, but also lead to build your image and Brand!	Competitive Bid Management Strategy include tools, bidding price tactics, keyword evaluation and budget control. The Expert in this session will tell the advanced skill step by step. You will find out how it will affect your ROI.
Moderator	Feng Hua	Sara Ye, General Manager and Head of China for GroupM Search
speaker	Sophia Ong,VP of Carat Interactive China	Frank Fu, AdSage
	Chuming Wu,Senior manager of Revenue Products R&D ALIBABA.COM	Tony Miao,E-Linkage
	Zhangtao, SEM Manager, Baidu

10:15-10:40	Break and Expo Time （Take a break and make social at the Expo area）
10:40-12:00	Killer Copywriting for Search	Style SEO Strategy
	Before you can convert your visitors, you’ve got to get them to click through from your ad. Enter the art of writing ad copy. Learn how much you can say, and how powerfully you can say it, in with only a few words.	A well-optimized website can be very nice for both search engines and visitors. A successful UI strategy with SEO will increase the the conversion rate greatly.
Moderator	Michael Chang, Aegis Media Chief Digital Officer, Greater China	Jon Qiu, Timev CTO
speaker	Deirdre McGlashan,CEO, wwwins Consulting Greater China	Jose Lin, awoo SEO
	onicek，AsiaICC Group CEO	Zhiwei Wang,OpenIwom

12:00-13:30	Lunch Time
	Interactive Track
13:30-14:30	ASK Search Experts
	PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues.
Moderator	Zac
Speaker	Kaihua Zhu, Google Senior Engineer, Chinese Anti-Spam tech lead

14:30-14:45	Break and Expo Time
14:45-16:45	Paid Search Checkup and Site Checkup
	This is a two hours long live show. Better get your site and paid search campaign ready before hand. Paid Search Experts and SEO experts reviews campaigns and sites live on the web and offers advice on improving performance. Volunteer your site or learn from the audience as others are reviewed.
Moderator	Inway Ni, Event Chair
Speaker	Frank Fu, AdSage
	Zac