Sept 23th, 2008　

08:00-09:00

Registration

09:00-09:15

Welcome Speech

09:15-11:00

Open Speech & Keynote:

Moderator：Inway Ni, Chris Sherman

Keynote Speaker：Zhaohui Tang, adCenter Paid Search Division，Microsoft

11:00-11:45

China Search Marketing landscape

Moderator: Inway Ni
Speaker: Edward Yu, Analysys International

11:45-13:30

Break

13:30-15:00

Know Your Site

Enhanced SEM Competition

Know yourself before know your competitors. The first step of making strategy for your website is to know your website. This is the lesson one of SMX China, you will know those basic useful tools and tactics to measure the performance of your website, pages and how SEO they are.

Enhance the competition for your SEM Campaign! The decision of start a SEM Campaign means you are just one step away from the target audience as well as your competiors. The competition will come from keyword, ADs and landing pages creation first. the second step will be big management stratgies and practise.This session will be presented by 2-3 speaker to cover this two stages seperately.

15:00-15:10

Break

15:10-16:30

Keyword Research and Successful Copywriting

Meet the challenge of BIG BID

Know your target audience by knowing keyword terms they used, and please search engines and your visitors by using those keyword terms in your pages. This session will be presented by two speakers. One covers keyword research tools and tactics, the other tells the importance of textual contents to search engines and visitors. You will know how to create HTML title tags and body copy that works to generate search traffic also pleases your human visitors.

Big Bid campaign always means tens of thousands of keywords, maybe millions of dollars. This also means BIG challenging for the management. The session will enhance the importancs of tool developing and unveal those key factors, as well as the words from big advertisers.

16:30-16:40

Break

16:40-18:00

Link Strategies

Case Study

This session looks at both basic principles and improve your internal/external linking and the tactic practise in gainning links for your site. The tactic practise will also explore creative link strategies, even buy a whole site!

SEM case study on Reputation management and Financing

Sept 24th, 2008

SEO Track

BIG Track

9:00-10:20

SEO in Site Architecture and Web Design

Optimize Contextual Ads & AdSense

How do you structure your site so that it is friendly for both search engines and visitors? How can you integrate attractive and dynamic design techniques in the SEO for your site? Two speakers will cover each topic offering both principles and solutions.

This panel of contextual ad experts offer advice and thoughts on improving earnings for publishers running Google AdSense or ads from other contextual ad programs.

10:30-10:45

Break

10:45-12:00

To Be TOP SEO Team

Big Site Practise with Search

Does a group of SEOers equal to a Top SEO team? How to manage a TOP team? How important is the leadership to a SEO team? If you want to build a TOP SEO team, you cant miss this session.

This session in Nanjing will tell how to pratise SEO in a BIG online shoopping site and how to pratise SEM in a big enterprise site.

12:00-13:30

Lunch 

SEO interactive Track

13:30-15:00

ASK all SEOs

What's new for Search

The session will begine with a SEO case study for beginners, followed up by interactive communication with engineers from search engines. The communication can cover any topics for any level webmasters, but the case study will only cover topics like "how to remove the SPAMMING WARNNING","SANDBOX","How to communicate with search engines"

This nanjing session will look at internal SEO of a directory site and application of mobile search in China. How a "SEO inside" can improve the performance of a hugh china directory site? How to do a successful SEM campaign via mobile search in China.

15:00-15:15

Break

15:15-17:15

Live Site and AD checkup

Searcher Behavior Research and Targeting

Get your Business Card ready for this free checkup lottery! This is the session to close this two-days SMX China festival. ONLY this session will be 2-hours long! We will do both site checkup and AD campaign checkup live on site!

Understand the searcher's behavior and take action! The session will tells the china searhers behavior during Beijing Olympic 2008 and a targeting solution.