Sessions
- Keynote Speech
- China Search Engine Market Landscape
- Chinese Searcher Behavior Research
- Meet B2B: Leads VS Deals
- Meet Search Engines
- Global SEM Case Study
- 如何管理競價廣告
- Convert visitor into buyer
- Search Engine Friendly Design
- Success Site Architecture
- Site Clinic
- Chinese SEM Case Study
What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? Representatives from major ratings and traffic analysis services share stats and info on topics such as these, in this session.
Forget about search audience, just go straightly to the buyers and suppliers. This panel will bring you the real case on how B2B can help convert the leads into deals, or not?
Representatives from major search engines discuss their crawlers and services and Q&A with aundience.
搜索廣告的工作在購買結束的那一刻並沒有結束，相反的，最繁復的部分才開始。競價廣告的購買和管理需要經驗和工具，二者缺一不可，而對中文廣告來說，即使中文搜索引擎都開放API接口，即使所有的工具都能處理雙字節的中文字符，還是需要有相當的經驗才能執行好一個競價廣告案子，真正投資回報率。
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion.
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2.
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session on Day 1.
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. Pleas give the conference staff your business card before you get in the session room, if you are lucky enough, your site will be the one.
