Sessions
- Keynote Speech
- China Search Engine Market Landscape
- Chinese Searcher Behavior Research
- Create Compelling Search ADs
- B2B: How to Get business Leads from Search
- Web Analytics & Measuring Success
- Link Strategies
- Get a Lesson from Spamming
- Manage the SEM Campaign?
- Convert visitor into buyer
- Keyword Research
- Vertical Panel: Banking and Insurance
- Vertical Panel: Travel
- Vertical Panel: Media
- Vertical Panel ：Big Enterprice Site
- Search Engine Friendly Design
- Success Site Architecture
- SEM Strategies for Olympic Year
- Mobile Search Tactic
- Site Clinic
What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? Representatives from major ratings and traffic analysis services share stats and info on topics such as these, in this session.
How searcher behavior differ from in land cities to coastline cities? Who's the top 5 favorite search engine for searchers? How popular they are? A real data analysis based on most popular website traffice tracking software in China will reveal the real chinese searcher behavior.
The best ranking doesnt promise you a good traffic even ROI, only with compelling description can bring you the right audience and make them take the right action you want. This session will show you how to produce a compelling search ads with real case and tips.
Forget about search audience, just go straightly to the buyers and suppliers. This panel will bring you the real case on how B2B can get more business leads from search engines and how B2B can help convert the leads into deals, or not?
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
Why your website lost the ranking over night? Why some website lost all of their indexed pages at search engines? What bring you into such risk? Representatives from anti-spam team of search engines and SEO guru will tell you the RIGHT skills.
How to tell the performance of your search marketing campaign? What tool of methodlogy can be used for multi chinese search engine marketing campaign management? How to manage your campaign without API of Baidu? KPI, Pay-per-call, Pay per transaction, how to meet the advertisers requirment?
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion.
Find the target keyword will enhance your website communication ability with search engine crawlers and searchers. Fail to do so your audiemay never find your websit. Keyword research is critical to both free listings and paid listings.
Loan, insurance, personal financial service-related search are growing in 2007. Especially with the personal finacial service panic in China. This panel will focus on both case study and banking / insurance related search research.
Travel-related search, for both business and pleasure, is one of the most frequent activities consumers undertake online. Learn the basics of constructing a search friendly Web site, optimization tips for organic search results, and creating unique content to effectively sell a travel experience. Engage in high level discussion on topics such as: managing paid search campaigns, social media optimization and reputation management, carving out a niche for specific travel services in an extremely competitive marketplace.
From newspaper, TV Channel, magazine to website, doesnt mean convert the content into eletronic version. How to EDUCATE your readers with all the online things? How to attract new readers from your website? How to keep your offline competition ONLINE? This panel will focus on lifecycle strategies for traditional media and basic SEM/SEO tips.
We're in a search war, when there is a big company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO proces and SEM bi management? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2.
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session on Day 1.
For the coming year, hundreds of billions of internet user behaviors will be related to the Beijing 2008 Olympic Game. No matter you are an Offical Beijing 2008 or not, you can create hugh brand awareness and deal leads from all those keyword based behaviors.
The 3G steps will bring a mobile boom to China, mobile search can service your client with more local information or local brand awareness and business leads. representative from major china mobile search provider will tell you how to meet your client when they search by their mobile phone.
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. Pleas give the conference staff your business card before you get in the session room, if you are lucky enough, your site will be the one.
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